Wednesday, November 4, 2009

David & Goliath and Social Media Marketing

A note from for Wednesday November 4, 2009

Good day there all and welcome to the midweek point.

I must confess, the whole issue of "social media" got me hugely confused at the outset. I like to consider myself as an open-minded, adventurist gut of fellow, but this entire thing got me a tad irritated.

It took me a little while to work out that it was my feeling of "smallness" that was causing the irritation. I felt that my little initiative here at The Wealthy Attitude was minuscule compared to what I was seeing going on in the Internet.

It was then that I realized, hold on Peter boy, the Internet really is a level playing field. That was the turning point and I then saw "social media" in a whole new light. Now I understood the concept of...

David & Goliath and Social Media Marketing
by Daniel D.

The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this? Well, the challenge with social media lies in quantifying return on investment. Here, the investment is primarily time and effort since the bulk of social networking applications are free. The following outlines the factors that support how small businesses can exploit online media to gain a competitive advantage over large companies.

Personality - The voice of the company that filters through to social media is all too often devoid of personality. Research shows that people connect people, not gray text.

Censorship - There virtually is no censorship when it comes to social media. Small business owners don't have to worry about being tied up through layers of social media compliance. Larger companies, by contrast, can be subject to legal approval concerning every blog post or tweet, making it harder to facilitate real-time conversations.

Local Connection - Small businesses can tap into local events, traditions and communities much more easily due to their shared experience with the people. Once again, people would rather bond with an actual person present at relevant local events.

Implementation - Online resources today allow for the quickest implementation when breaking news occurs. Situations like these calls necessitate quick action when timing is everything. The saying "the early bird gets the worm" holds solid validation as many in the general public desire the fastest reporting of news. This advantage will convert more followers into customers.

Audience - The small business owner only needs to connect with hundreds or perhaps thousands, not hundreds OF thousands or millions. Doing this yeah yield significant productivity for the small business who often seeking to zero in on a more focused target market.

As a small business entrepreneur you no longer have to remain puzzled about social media's distinct value for the small guy out there. You potentially have the huge advantage to trump larger corporations in reaching your desired customers.

Daniel D. is an avid writer on various internet marketing topics and is the founder of the Doctor DubLi Team. He creates innovative marketing tools for novice and aspiring networkers worldwide from his office in Suburban Detroit. Learn more about his business and how his team is seeing success by integrating social media and DubLi marketing

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