Friday, October 16, 2009

Life Lessons from an Ad Man

Hello there all and welcome to the weeks end.

The issue of "perception" has loomed up in a whole series of conversations for me this past week. And while it is a very broad subject, I find very few folks really have a clear understanding of what it really means in their life.

Perception can very quickly become reality. If that statement is true then a false statement can be presented as truth and perceived as reality. A person's perception of reality does not necessarily allocate truth. Truth is based in the minds acceptance of its consistency. Truth is always consistent but the perception of it is not. The approach to one's truth is in his/her grounds for deciphering realization. Each individual exist as a storehouse of information acquired from a multitude of experiences Perception then is an influential balance between an individual's mentality and reality.

Advertising adds value to a product by changing our perception, rather than the product itself. In today's video offering, Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

You'll really enjoy Rory as he shares...

Life Lessons from an Ad Man

Have an awesome weekend with all that you're doing.

See you on Monday,

Take care,


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